Douglas L. Fugate
About
Douglas L. Fugate has authored 23 papers that have received a total of 493 indexed citations.
This includes 7 papers in Marketing, 4 papers in Gender Studies and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (4 papers) and Consumer Market Behavior and Pricing (2 papers). Douglas L. Fugate is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media, Gender, and Advertising (4 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States and Latvia. Douglas L. Fugate's co-authors include Ronald E. Milliman, Joanna Phillips, Phillip J. Decker, Alan Zimmerman and Jerry B. Gotlieb and has published in prestigious journals such as Journal of Services Marketing, Journal of Consumer Marketing and Journal of Consumer Affairs
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