Jerry B. Gotlieb
About
Jerry B. Gotlieb has authored 26 papers that have received a total of 1.5k indexed citations.
This includes 16 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (7 papers). Jerry B. Gotlieb is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States. Jerry B. Gotlieb's co-authors include Dhruv Grewal, Dan Sarel, John E. Swan, John L. Schlacter and Stephen Brown and has published in prestigious journals such as Journal of Applied Psychology, Journal of Consumer Research and Journal of Business Research
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