João Guerreiro
About
João Guerreiro has authored 39 papers that have received a total of 1.4k indexed citations.
This includes 27 papers in Sociology and Political Science, 22 papers in Marketing and 9 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (6 papers). João Guerreiro is often cited by papers focused on Digital Marketing and Social Media (26 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in Portugal, Malaysia and Macao. João Guerreiro's co-authors include Sandra María Correia Loureiro, Paulo Rita, Sara Eloy, Sérgio Moro and Duarte Trigueiros and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Tourism Management
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