Jodie L. Ferguson

18 papers and 451 indexed citations i.

Jodie L. Ferguson has authored 18 papers that have received a total of 451 indexed citations. This includes 13 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers). Jodie L. Ferguson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States. Jodie L. Ferguson's co-authors include Wesley J. Johnston, Brian P. Brown, Pam Scholder Ellen, Mayoor Mohan and Lindsay M. Andiola and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management