Joe Phua
About
Joe Phua has authored 44 papers that have received a total of 2.3k indexed citations.
This includes 36 papers in Sociology and Political Science, 18 papers in Marketing and 11 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Impact of Technology on Adolescents (14 papers). Joe Phua is often cited by papers focused on Digital Marketing and Social Media (24 papers), Consumer Behavior in Brand Consumption and Identification (16 papers) and Impact of Technology on Adolescents (14 papers) and collaborates with scholars based in United States, South Korea and Taiwan. Joe Phua's co-authors include Seung‐A Annie Jin, Jihoon Kim, Dongjae Lim, Jung Sun Lee and Sun Joo Ahn and has published in prestigious journals such as The FASEB Journal, Computers in Human Behavior and Journal of Medical Internet Research
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