John D. C. Little
About
John D. C. Little has authored 61 papers that have received a total of 7.5k indexed citations.
This includes 24 papers in Marketing, 15 papers in Management Science and Operations Research and 9 papers in Control and Systems Engineering. The topics of these papers are Consumer Market Behavior and Pricing (23 papers), Traffic control and management (9 papers) and Innovation Diffusion and Forecasting (9 papers). John D. C. Little is often cited by papers focused on Consumer Market Behavior and Pricing (23 papers), Traffic control and management (9 papers) and Innovation Diffusion and Forecasting (9 papers) and collaborates with scholars based in United States, India and Australia. John D. C. Little's co-authors include Nathan H. Gartner, Leonard M. Lodish, Randolph E. Bucklin, Stanley B. Gershwin and James M. Lattin and has published in prestigious journals such as Journal of Marketing, Physics Today and Management Science
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