John F. Gaski

47 papers and 3.1k indexed citations i.

John F. Gaski has authored 47 papers that have received a total of 3.1k indexed citations. This includes 20 papers in Marketing, 16 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (9 papers). John F. Gaski is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Marketing and Advertising Strategies (9 papers) and collaborates with scholars based in United States, Latvia and Canada. John F. Gaski's co-authors include Michael J. Etzel, John R. Nevin, Nina M. Ray, Bill McDonald and Ronald J. Balvers and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research