John Hulland
About
John Hulland has authored 70 papers that have received a total of 11.1k indexed citations.
This includes 29 papers in Marketing, 24 papers in Strategy and Management and 20 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (15 papers) and Innovation and Knowledge Management (11 papers). John Hulland is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (15 papers) and Innovation and Knowledge Management (11 papers) and collaborates with scholars based in United States, Canada and France. John Hulland's co-authors include Gergana Y. Nenkov, Christopher R. Plouffe, Mark B. Houston, Mark Vandenbosch and J. Jeffrey Inman and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research
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