John Hulland

71 papers and 11.4k indexed citations i.

John Hulland has authored 71 papers that have received a total of 11.4k indexed citations. This includes 29 papers in Marketing, 24 papers in Strategy and Management and 21 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (11 papers). John Hulland is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, Canada and France. John Hulland's co-authors include Gergana Y. Nenkov, Christopher R. Plouffe, Mark B. Houston, Mark Vandenbosch and J. Jeffrey Inman and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.