John Kim
About
John Kim has authored 13 papers that have received a total of 1.6k indexed citations.
This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (4 papers). John Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in United States and Latvia. John Kim's co-authors include Jeen‐Su Lim, Patrick C. Dwyer, Mark Snyder, Susan M. Houghton and Mark Simon and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and The American Journal of Gastroenterology
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