John Narcum

4 papers and 209 indexed citations i.

John Narcum has authored 4 papers that have received a total of 209 indexed citations. This includes 3 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (2 papers) and Environmental Sustainability in Business (1 paper). John Narcum is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Digital Marketing and Social Media (2 papers) and Environmental Sustainability in Business (1 paper) and collaborates with scholars based in United States and Japan. John Narcum's co-authors include Andrew Mason, Kevin Mason, Mehdi Amini and Carol C. Bienstock and has published in prestigious journals such as Business Strategy and the Environment and Cogent Business & Management