John O. Summers
About
John O. Summers has authored 49 papers that have received a total of 4.1k indexed citations.
This includes 11 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Economic and Environmental Valuation (5 papers) and Psychology of Social Influence (5 papers). John O. Summers is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Economic and Environmental Valuation (5 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in United States, France and United Kingdom. John O. Summers's co-authors include David B. MacKay, Donald H. Granbois, Gary L. Frazier, Barbara C. Perdue and Thomas W. Leigh and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Jingyun Ye are about Top fields papers by Yves Dessaux are about Top journals papers by J. N. Kuznia are published in Top countries impacted by papers by Säntosh K. Katiyar Top journals papers by F. A. Nicholson are published in Top fields papers by Amy Borenstein Graves are about Top countries impacted by papers by M Kurimoto Top countries impacted by papers by Lara Hilton