John P. Eaton

2 papers and 652 indexed citations i.

John P. Eaton has authored 2 papers that have received a total of 652 indexed citations. This includes 2 papers in Marketing, 1 paper in Organizational Behavior and Human Resource Management and 1 paper in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Technology Adoption and User Behaviour (1 paper) and Media, Gender, and Advertising (1 paper). John P. Eaton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Technology Adoption and User Behaviour (1 paper) and Media, Gender, and Advertising (1 paper) and collaborates with scholars based in United States. John P. Eaton's co-authors include Kevin P. Gwinner, James Ward, Ajith Kumar and Peter H. Reingen and has published in prestigious journals such as Journal of Consumer Psychology and Journal of Advertising