John Watson
About
John Watson has authored 17 papers that have received a total of 983 indexed citations.
This includes 7 papers in Marketing, 6 papers in Social Psychology and 3 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (3 papers) and Social and Intergroup Psychology (2 papers). John Watson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Cultural Differences and Values (3 papers) and Social and Intergroup Psychology (2 papers) and collaborates with scholars based in United States, New Zealand and Australia. John Watson's co-authors include Steven Lysonski, Rory Remer, Srinivas Durvasula, Leslie A. Raymore and Sam Fullerton and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Applied Social Psychology
In The Last Decade
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