Johny K. Johansson
About
Johny K. Johansson has authored 53 papers that have received a total of 3.4k indexed citations.
This includes 21 papers in Marketing, 16 papers in Strategy and Management and 6 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), International Business and FDI (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Johny K. Johansson is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), International Business and FDI (11 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in United States, Japan and Israel. Johny K. Johansson's co-authors include Ikujiro Nonaka, Claudiu V. Dimofte, Douglas L. MacLachlan, G. M. Erickson and Ilkka A. Ronkainen and has published in prestigious journals such as Journal of the American Statistical Association, Academy of Management Review and Journal of Marketing
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