Jon G. Udell

22 papers and 410 indexed citations i.

Jon G. Udell has authored 22 papers that have received a total of 410 indexed citations. This includes 4 papers in Strategy and Management, 4 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Retail Behavior Studies (2 papers). Jon G. Udell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Market Behavior and Pricing (2 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in United States. Jon G. Udell's co-authors include Gene R. Laczniak, Robert F. Lusch, Evan E. Anderson, S. R. Searle and James D. Taylor and has published in prestigious journals such as Journal of Marketing, Administrative Science Quarterly and Management Science