Jonna Holland
About
Jonna Holland has authored 10 papers that have received a total of 439 indexed citations.
This includes 9 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (3 papers). Jonna Holland is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United States. Jonna Holland's co-authors include Birud Sindhav, Phani Tej Adidam, Amy Risch Rodie, James W. Gentry and Stacey Menzel Baker and has published in prestigious journals such as Journal of Advertising, Journal of Services Marketing and Journal of Interactive Marketing
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