Phani Tej Adidam

21 papers and 868 indexed citations i.

About

Phani Tej Adidam has authored 21 papers that have received a total of 868 indexed citations. This includes 7 papers in Strategy and Management, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Innovation and Knowledge Management (4 papers). Phani Tej Adidam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (5 papers) and Innovation and Knowledge Management (4 papers) and collaborates with scholars based in United States, United Kingdom and Latvia. Phani Tej Adidam's co-authors include Louis G. Pol, Birud Sindhav, Madhumita Banerjee, Paurav Shukla and Amy Risch Rodie and has published in prestigious journals such as Journal of Marketing, Journal of International Marketing and Journal of Consumer Behaviour

In The Last Decade

Rankless by CCL
2025