Jookyung Kwon

24 papers and 587 indexed citations i.

Jookyung Kwon has authored 24 papers that have received a total of 587 indexed citations. This includes 22 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Digital Marketing and Social Media (9 papers). Jookyung Kwon is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in South Korea, United States and Malaysia. Jookyung Kwon's co-authors include Jiseon Ahn, Carl A. Boger, Amjad Shamim, Namho Chung and Jungkeun Kim and has published in prestigious journals such as Annals of Tourism Research, Sustainability and International Journal of Contemporary Hospitality Management.