Joonghwa Lee
About
Joonghwa Lee has authored 17 papers that have received a total of 306 indexed citations.
This includes 15 papers in Sociology and Political Science, 9 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers). Joonghwa Lee is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in United States and South Korea. Joonghwa Lee's co-authors include Soojung Kim, Chang-Dae Ham, Yoori Hwang, Mikyoung Kim and Kim Bartel Sheehan and has published in prestigious journals such as Biological Conservation, American Behavioral Scientist and Cyberpsychology Behavior and Social Networking
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