Joongwon Shin
About
Joongwon Shin has authored 23 papers that have received a total of 880 indexed citations.
This includes 14 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (4 papers) and Environmental Sustainability in Business (3 papers). Joongwon Shin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (4 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Joongwon Shin's co-authors include Anna S. Mattila, YooHee Hwang, Jihyun Yoon, C. Constantine and May Ling Siow and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and IEEE Journal on Selected Areas in Communications
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