Joonho Moon

68 papers and 485 indexed citations i.

Joonho Moon has authored 68 papers that have received a total of 485 indexed citations. This includes 30 papers in Marketing, 28 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (14 papers). Joonho Moon is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (14 papers) and collaborates with scholars based in South Korea, United States and China. Joonho Moon's co-authors include Won Seok Lee, Jinsoo Hwang, Amit Sharma, Won Seok Lee and Jun Heo and has published in prestigious journals such as Nutrients, International Journal of Environmental Research and Public Health and Sustainability