Jooyoung Kim
About
Jooyoung Kim has authored 74 papers that have received a total of 2.6k indexed citations.
This includes 32 papers in Marketing, 28 papers in Sociology and Political Science and 11 papers in Orthopedics and Sports Medicine. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (25 papers) and Media Influence and Health (9 papers). Jooyoung Kim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (25 papers) and Media Influence and Health (9 papers) and collaborates with scholars based in South Korea, United States and France. Jooyoung Kim's co-authors include Sang‐Yoon Park, Jon D. Morris, Kyongseok Kim, Yongjun Sung and Sun Joo Ahn and has published in prestigious journals such as PLoS ONE, Scientific Reports and Medicine & Science in Sports & Exercise
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