Joseph Cherian
About
Joseph Cherian has authored 38 papers that have received a total of 942 indexed citations.
This includes 13 papers in Marketing, 10 papers in Finance and 10 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Financial Markets and Investment Strategies (4 papers) and Cultural Differences and Values (4 papers). Joseph Cherian is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Financial Markets and Investment Strategies (4 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in United States, Lithuania and Israel. Joseph Cherian's co-authors include Sigitas Urbonavičius, Naveen Donthu, Robert A. Jarrow, Wee Kang Chua and Zvi Bodie and has published in prestigious journals such as Journal of Business Research, Journal of International Economics and Journal of Retailing
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