Sigitas Urbonavičius

52 papers and 340 indexed citations i.

Sigitas Urbonavičius has authored 52 papers that have received a total of 340 indexed citations. This includes 27 papers in Marketing, 18 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers). Sigitas Urbonavičius is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Lithuania, Estonia and Sweden. Sigitas Urbonavičius's co-authors include Linda D. Hollebeek, Joseph Cherian, Valdimar Sigurðsson, Moira Clark and Vatroslav Škare and has published in prestigious journals such as Journal of Business Research, Sustainability and Psychology and Marketing