Moira Clark

43 papers and 2.1k indexed citations i.

Moira Clark has authored 43 papers that have received a total of 2.1k indexed citations. This includes 30 papers in Marketing, 24 papers in Organizational Behavior and Human Resource Management and 22 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (24 papers), Digital Marketing and Social Media (20 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). Moira Clark is often cited by papers focused on Customer Service Quality and Loyalty (24 papers), Digital Marketing and Social Media (20 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in United Kingdom, Estonia and France. Moira Clark's co-authors include Linda D. Hollebeek, Valdimar Sigurðsson, Neil Hair, Hugh Wilson and Susan Rose and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing