Neil Hair

15 papers and 1.2k indexed citations i.

Neil Hair has authored 15 papers that have received a total of 1.2k indexed citations. This includes 11 papers in Sociology and Political Science, 6 papers in Information Systems and Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Neil Hair is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, United Kingdom and Singapore. Neil Hair's co-authors include Moira Clark, Clyde Eiríkur Hull, Victor Perotti, Yu‐Ting Caisy Hung and Susan Rose and has published in prestigious journals such as Journal of Retailing, International Journal of Management Reviews and International Journal of Advertising