Joseph T. Plummer

18 papers and 1.2k indexed citations i.

Joseph T. Plummer has authored 18 papers that have received a total of 1.2k indexed citations. This includes 7 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Media, Gender, and Advertising (2 papers) and Media Influence and Health (2 papers). Joseph T. Plummer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Media, Gender, and Advertising (2 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in United States and United Kingdom. Joseph T. Plummer's co-authors include Anca C. Micu, Mary Jane Schlinger, Caleb J. Siefert, Melvin Prince and Brian Neil Levine and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Communication