Juho Pesonen

30 papers and 1.8k indexed citations i.

Juho Pesonen has authored 30 papers that have received a total of 1.8k indexed citations. This includes 29 papers in Sociology and Political Science, 16 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (19 papers), Digital Marketing and Social Media (19 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Juho Pesonen is often cited by papers focused on Diverse Aspects of Tourism Research (19 papers), Digital Marketing and Social Media (19 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in Finland, United States and Austria. Juho Pesonen's co-authors include Raija Komppula, Jamie Murphy, Ulrike Gretzel, Iis Tussyadiah and Xinxin Guo and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Contemporary Hospitality Management