Ulrike Gretzel
About
Ulrike Gretzel has authored 136 papers that have received a total of 9.1k indexed citations.
This includes 106 papers in Sociology and Political Science, 46 papers in Marketing and 25 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (78 papers), Diverse Aspects of Tourism Research (52 papers) and Consumer Behavior in Brand Consumption and Identification (24 papers). Ulrike Gretzel is often cited by papers focused on Digital Marketing and Social Media (78 papers), Diverse Aspects of Tourism Research (52 papers) and Consumer Behavior in Brand Consumption and Identification (24 papers) and collaborates with scholars based in United States, Australia and South Korea. Ulrike Gretzel's co-authors include Daniel R. Fesenmaier, Zheng Xiang, Chulmo Koo, Uglješa Stankov and Anne Hardy and has published in prestigious journals such as Journal of Marketing, Tourism Management and Computers in Human Behavior
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