Julián Villanueva

13 papers and 481 indexed citations i.

Julián Villanueva has authored 13 papers that have received a total of 481 indexed citations. This includes 10 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Customer churn and segmentation (6 papers) and Customer Service Quality and Loyalty (6 papers). Julián Villanueva is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Customer churn and segmentation (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Spain, The Netherlands and United States. Julián Villanueva's co-authors include Sridhar Balasubramanian, Shijin Yoo, Bernd Skiera, Pradeep Bhardwaj and Thorsten Wiesel and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science