Julie Napoli
About
Julie Napoli has authored 18 papers that have received a total of 1.1k indexed citations.
This includes 13 papers in Marketing, 9 papers in Strategy and Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (3 papers). Julie Napoli is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Australia, United Kingdom and South Africa. Julie Napoli's co-authors include Michael T. Ewing, Leyland Pitt, Michaël Beverland, Sonia Dickinson and Francis Farrelly and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management
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