Jung‐Hua Chang
About
Jung‐Hua Chang has authored 14 papers that have received a total of 340 indexed citations.
This includes 6 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (5 papers) and Customer Service Quality and Loyalty (3 papers). Jung‐Hua Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Behavioral Health and Interventions (5 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Taiwan and United States. Jung‐Hua Chang's co-authors include Chih‐Ching Teng, Yu‐Qian Zhu, Hsin‐Hsien Liu, Shufang Liu and Yi‐Jung Li and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Hospitality Management
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