Hsin‐Hsien Liu

31 papers and 417 indexed citations i.

Hsin‐Hsien Liu has authored 31 papers that have received a total of 417 indexed citations. This includes 16 papers in General Decision Sciences, 15 papers in Marketing and 9 papers in Applied Psychology. The topics of these papers are Decision-Making and Behavioral Economics (16 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Hsin‐Hsien Liu is often cited by papers focused on Decision-Making and Behavioral Economics (16 papers), Consumer Market Behavior and Pricing (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Taiwan, Canada and United Kingdom. Hsin‐Hsien Liu's co-authors include Hsuan‐Yi Chou, Yi-Min Chen, Jung‐Hua Chang, Shufang Liu and Hsin‐Yi Wu and has published in prestigious journals such as Journal of Business Research, Sustainability and Psychology and Marketing