Junyean Moon
About
Junyean Moon has authored 15 papers that have received a total of 380 indexed citations.
This includes 7 papers in Organizational Behavior and Human Resource Management, 7 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (3 papers). Junyean Moon is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in South Korea, United States and Germany. Junyean Moon's co-authors include Surinder Tikoo, Dongchul Han, Girish Punj and Doren Chadee and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Journal of Marketing Channels
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