Junyun Liao
About
Junyun Liao has authored 39 papers that have received a total of 695 indexed citations.
This includes 31 papers in Sociology and Political Science, 27 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Customer Service Quality and Loyalty (13 papers). Junyun Liao is often cited by papers focused on Digital Marketing and Social Media (31 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in China, France and United Kingdom. Junyun Liao's co-authors include Xuebing Dong, Minxue Huang, Haiying Wei, Raffaele Filieri and Shiyong Zheng and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Frontiers in Psychology
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