Xuebing Dong
About
Xuebing Dong has authored 32 papers that have received a total of 660 indexed citations.
This includes 19 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Technology Adoption and User Behaviour (7 papers). Xuebing Dong is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in China, Finland and United Kingdom. Xuebing Dong's co-authors include Xiaojun Fan, Junyun Liao, Nianqi Deng, Yaping Chang and Hongbo Li and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Ethics and Frontiers in Psychology
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