Jyh‐Shen Chiou
About
Jyh‐Shen Chiou has authored 49 papers that have received a total of 3.0k indexed citations.
This includes 32 papers in Sociology and Political Science, 22 papers in Marketing and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (28 papers), Customer Service Quality and Loyalty (19 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers). Jyh‐Shen Chiou is often cited by papers focused on Digital Marketing and Social Media (28 papers), Customer Service Quality and Loyalty (19 papers) and Consumer Behavior in Brand Consumption and Identification (17 papers) and collaborates with scholars based in Taiwan, United States and United Kingdom. Jyh‐Shen Chiou's co-authors include Cheng‐Chieh Hsiao, Chung‐Chi Shen, Lei‐Yu Wu, Lee–Yun Pan and Szu-Yu Chou and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior
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