Szu-Yu Chou
About
Szu-Yu Chou has authored 10 papers that have received a total of 212 indexed citations.
This includes 5 papers in Organizational Behavior and Human Resource Management, 5 papers in Marketing and 4 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (3 papers). Szu-Yu Chou is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Taiwan and China. Szu-Yu Chou's co-authors include Jyh‐Shen Chiou, George C. Shen, Yi‐Hsuan Yang and Hung-Chang Chiu and has published in prestigious journals such as Journal of Business Research, Internet Research and International Journal of Bank Marketing
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