K. N. Rajendran

7 papers and 660 indexed citations i.

K. N. Rajendran has authored 7 papers that have received a total of 660 indexed citations. This includes 5 papers in Marketing, 2 papers in Economics and Econometrics and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (2 papers) and Economics of Agriculture and Food Markets (1 paper). K. N. Rajendran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Market Behavior and Pricing (2 papers) and Economics of Agriculture and Food Markets (1 paper) and collaborates with scholars based in United States and Austria. K. N. Rajendran's co-authors include Gerard J. Tellis, Paul Chao and Mohammed Y. A. Rawwas and has published in prestigious journals such as Journal of Marketing, International Marketing Review and Journal of Education for Business