K. Sudhir

89 papers and 2.5k indexed citations i.

K. Sudhir has authored 89 papers that have received a total of 2.5k indexed citations. This includes 63 papers in Marketing, 47 papers in Economics and Econometrics and 33 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (59 papers), Digital Platforms and Economics (31 papers) and Merger and Competition Analysis (20 papers). K. Sudhir is often cited by papers focused on Consumer Market Behavior and Pricing (59 papers), Digital Platforms and Economics (31 papers) and Merger and Competition Analysis (20 papers) and collaborates with scholars based in United States, Canada and Hong Kong. K. Sudhir's co-authors include Debabrata Talukdar, Jiwoong Shin, Vrinda Kadiyali, Vithala R. Rao and Minkyung Kim and has published in prestigious journals such as Management Science, Journal of Marketing Research and Marketing Science.