Vithala R. Rao
About
Vithala R. Rao has authored 131 papers that have received a total of 5.7k indexed citations.
This includes 66 papers in Marketing, 43 papers in Economics and Econometrics and 34 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (62 papers), Economic and Environmental Valuation (22 papers) and Innovation Diffusion and Forecasting (19 papers). Vithala R. Rao is often cited by papers focused on Consumer Market Behavior and Pricing (62 papers), Economic and Environmental Valuation (22 papers) and Innovation Diffusion and Forecasting (19 papers) and collaborates with scholars based in United States, Russia and Canada. Vithala R. Rao's co-authors include Paul E. Green, Wayne S. DeSarbo, Edward W. McLaughlin, K. Sudhir and Joel H. Steckel and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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