Kaili Yieh

6 papers and 244 indexed citations i.

Kaili Yieh has authored 6 papers that have received a total of 244 indexed citations. This includes 4 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (2 papers). Kaili Yieh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in Taiwan. Kaili Yieh's co-authors include Ching‐Hsuan Yeh, Yi‐Shun Wang, Timmy H. Tseng, Mu‐Jung Huang and Mu‐Yen Chen and has published in prestigious journals such as International Journal of Information Management, Total Quality Management & Business Excellence and Journal of Information Science