Kak Yoon

17 papers and 333 indexed citations i.

Kak Yoon has authored 17 papers that have received a total of 333 indexed citations. This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (4 papers). Kak Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (6 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in United States, South Korea and Japan. Kak Yoon's co-authors include Darrel D. Muehling, Paul D. Bolls, Min‐Sun Kim, Annie Lang and Min‐Sun Kim and has published in prestigious journals such as International Journal of Intercultural Relations, Psychological Reports and Media Psychology