Kalidas Ashok

2 papers and 176 indexed citations i.

Kalidas Ashok has authored 2 papers that have received a total of 176 indexed citations. This includes 2 papers in Marketing, 1 paper in Food Science and 1 paper in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Economic and Environmental Valuation (1 paper) and Customer churn and segmentation (1 paper). Kalidas Ashok is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Economic and Environmental Valuation (1 paper) and Customer churn and segmentation (1 paper) and collaborates with scholars based in United States. Kalidas Ashok's co-authors include William R. Dillon and has published in prestigious journals such as Journal of Marketing Research and Journal of Advertising Research