Kanghyun Yoon

3 papers and 1.2k indexed citations i.

Kanghyun Yoon has authored 3 papers that have received a total of 1.2k indexed citations. This includes 2 papers in Marketing, 1 paper in Sociology and Political Science and 1 paper in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Market Behavior and Pricing (2 papers) and Technology Adoption and User Behaviour (1 paper). Kanghyun Yoon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Consumer Market Behavior and Pricing (2 papers) and Technology Adoption and User Behaviour (1 paper) and collaborates with scholars based in United States. Kanghyun Yoon's co-authors include Fatemeh Zahedi and Vicki McKinney and has published in prestigious journals such as Information Systems Research, The Journal of Marketing Theory and Practice and Management Research Review