Kapil Bawa
About
Kapil Bawa has authored 19 papers that have received a total of 1.3k indexed citations.
This includes 17 papers in Marketing, 5 papers in Economics and Econometrics and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Kapil Bawa is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Retail Behavior Studies (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United States and Canada. Kapil Bawa's co-authors include Robert W. Shoemaker, Srini S. Srinivasan, Rajendra K. Srivastava, Robert Shoemaker and Aradhna Krishna and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.
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