Katerina Makri
About
Katerina Makri has authored 15 papers that have received a total of 330 indexed citations.
This includes 7 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Developmental and Educational Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Innovative Teaching and Learning Methods (3 papers). Katerina Makri is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Innovative Teaching and Learning Methods (3 papers) and collaborates with scholars based in Austria, United Kingdom and Greece. Katerina Makri's co-authors include Bodo B. Schlegelmilch, Evangelia Katsikea, Marios Theodosiou, Kyparisia Papanikolaou and Karolos Papadas and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing
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