Kathleen Cleeren
About
Kathleen Cleeren has authored 18 papers that have received a total of 683 indexed citations.
This includes 13 papers in Marketing, 8 papers in Economics and Econometrics and 4 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Platforms and Economics (4 papers). Kathleen Cleeren is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Platforms and Economics (4 papers) and collaborates with scholars based in Belgium, The Netherlands and United States. Kathleen Cleeren's co-authors include Marnik G. Dekimpe, Frank Verboven, Els Breugelmans, Ko de Ruyter and Harald J. van Heerde and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Marketing Science.
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