Kathy Hammond

25 papers and 2.0k indexed citations i.

About

Kathy Hammond has authored 25 papers that have received a total of 2.0k indexed citations. This includes 18 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (8 papers). Kathy Hammond is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United Kingdom, Australia and United States. Kathy Hammond's co-authors include Robert East, Wendy Lomax, A. S. C. Ehrenberg, Mark Uncles and Philip Gendall and has published in prestigious journals such as European Journal of Operational Research, Marketing Science and Journal of Wildlife Management

In The Last Decade

Rankless by CCL
2025